COPYWRITING
In an age in which Web Copywriters are in premium demand, I deploy eleven key skills to meet client demands. The skills are a vast vocabulary that gives me access to an inexhaustible store of words, a proficient grasp of basic grammar, the keen eye for detail that allows me to instantly spot errors in my own work, a child-like curiosity, the ability to view issues from many perspectives, the ability to conduct relevant and result-oriented research, great listening skills, the ability to work at a speed and accuracy that does not compromise outcome, the ability to meet the most exacting of deadlines, strategic thinking skills and the possession of the superior intellect that is crucial for grasping detail.
As a Services and Products Copywriter, I consistently deploy accurate and in-depth research to each assignment. To help clients build their business brands, and to promote their products and services, I employ an extraordinary and passion-inspired skill in descriptive narrative and interactive dialogue in such an imaginative manner as to bring raw emotions to the surface in their customers. In a pandemic age that will increasingly emphasize the remote deployment of valuable information, I am able to proficiently craft website home, landing, product and subscription pages. I am also skilled in writing compelling sales letters, blogs, e-zine articles and e-newsletters. I have developed a unique and singularly functional format for Personal, Professional, Promotional and Product Copywriting that presents products and services in one neat little and articulate package. This promotional tool is designed to propel services and products to a level that guarantees increased patronage and sales. The copywriting format addresses the following vital points: An Executive Summary, Who You Are, What You Do, Why You Do What You Do, What Is Different And Special About The Way You Do What You Do, Why What You Do Is Needed, What Others Are Saying They Have Benefitted From What You Do, How You Do What You Do, Images of What You Do, How To Gain Access To What You Do, Conclusion.
TECHNICAL WRITING
As a Technical Writer, I attune myself to industry-specific needs and preferences, since, in any case, all writing involves writing to someone. My ability to create industry-specific documents and literary materials for business customers and consumers is aided by an innate ability to easily and quickly grasp the minutest details of an industry’s more complex operations, and then translate such information into easy-to-use field manuals, sales copies and advertorials. My philosophy is that Technical Writing is not a platform for elegant prose, nor is it a medium for the thrilling mystery. It demands a structured and direct message that avoids gray areas as much as possible. I am particular about fundamentally including only what my reader needs to know, while excluding detail that might only end up cluttering an otherwise clear and concise message. Because people are more likely to remember what stands out, I use layout techniques to simplify and clarify my presentations. These include bullet and numbered lists, bold keywords, and page breaks.